LG OLED77C1PUB 77" C1 Smart OLED 4K UHD TV with HDR 77" 2160p 120Hz 4K

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Sale price$3,811.49 Regular price$5,717.24
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Description

Price meets performance

When I hear a colleague raving about his TV, it's usually because he has an LG OLED. With self-lighting pixels that can display absolute black, these TVs can definitely deliver praiseworthy picture quality. And LG's C-series models, like this 77" OLED77C1PUB, offer really excellent performance for the price. 

LG OLED 55C1PUB TV

High contrast scenes — like a night sky — are breathtaking on an OLED TV like the C1.

Substantial processing power

The C1 uses LG's Alpha 9 Gen 4 AI Processor 4K to improve picture quality with deep-learning algorithms. This advanced chipset instantly analyzes content to enhance the brightness and detail in important parts of the image — like faces. At the same time, the new scene detection feature can recognize and improve the look of different background scenes for a sharper overall picture.

Dramatic, yet natural picture

A TV's ability to produce deep, dark blacks is extremely important to picture quality. OLED TVs, like this C1, have pixels that can turn completely off to produce absolute black. This creates a contrast ratio that is essentially infinite, resulting in richer colors and a more lifelike image.

This will be especially striking on High Dynamic Range content. The C1 series supports the HDR10 format, which is mandatory for streamed 4K material and 4K Blu-ray movies. It also handles the more sophisticated Dolby Vision® format, which adjusts brightness and color levels in response to the video signal on a scene-by-scene basis. And LG's Dolby Vision IQ feature automatically adjusts picture settings based on your room's lighting and the content you're watching.

Game on

The C1 will make an excellent partner for your PC or gaming console with a lightning fast response time that keeps motion lag to a minimum. And all four of its HDMI inputs support 4K content at 120Hz, for getting the most out of your next-generation console or high-end PC rig. It also supports Variable Refresh Rate (VRR) and Auto Low Latency Mode (ALLM) for smooth graphics without frame tearing or stuttering.

LG's Game Optimizer allows you to access all your game settings in one place so you can make real-time adjustments, including toggling between G-SYNC and FreeSync for smooth, tear-free game action.

Smart features

The C1's built-in streaming platform gives you easy access to your favorite movies and shows on Netflix®, Amazon Prime Video, YouTube, Hulu, and many more. And you can quickly find what you're looking for with LG's redesigned Magic Remote. You can point, click, scroll, or speak into the remote to search across apps, movies, TV shows, and the web — all at the same time. 

Want to stream something from your phone to the big screen? The C1 makes it simple with Apple AirPlay® 2 and a new-for-2021 feature called Magic Tap: just tap your NFC-equipped phone to the TV's remote to share content on the TV.

Product highlights:

    Picture:
    • 76.7" screen (measured diagonally)
    • 4K screen resolution (3840 x 2160 pixels)
    • self-illuminating OLED (Organic Light Emitting Diode) display panel produces infinite picture contrast
    • pixel-level dimming enables each of the panel's 8.3 million pixels to brighten, dim, or power off completely, for exceptional detail and absolute black
    • Cinema HDR (Dolby Vision, HDR10, and HLG) for extended picture contrast and brightness when viewing HDR content
    • Alpha 9 Gen 4 AI Processor 4K improves noise reduction, sharpness, contrast, and color
      • AI Upscaling upconverts standard-def and high-def video to near-4K quality
    • Filmmaker Mode™ automatically adjusts picture settings to preserve the director's intent
    • 120Hz refresh rate with OLED Motion Pro processing for smooth, clear motion
    Video source compatibility:
    • watch streamed 4K video sources like Netflix, Amazon Prime Video, and Disney+ (requires internet speed of at least 20Mbps)
    • Apple TV app lets you rent, buy, and watch titles from Apple's video library, and subscribe to Apple TV channels, without connecting a separate device
    • tuner receives over-the-air HDTV broadcasts (antenna required)
    • Clear QAM tuner decodes unencrypted digital cable signals up to 1080i without a set-top box (subscription required to receive cable channels)
    Smart TV features:
    • LG ThinQ AI makes your TV the hub for all your smart devices
    • built-in Google Assistant and Amazon Alexa voice assistants
    • built-in Apple AirPlay 2 allows wireless streaming from your compatible Apple device
    • Magic Tap lets you mirror content from NFC-compatible phones to the TV with a tap on the remote
    • dual-band Wi-Fi 5 (802.11ac) provides fast, reliable wireless streaming
    Gaming features:
    • ALLM (Auto Low Latency Mode) for smooth, lag-free game play
    • 4K @ 120Hz on all HDMI inputs
    • supports variable refresh rate: AMD FreeSync Premium™ and Nvidia G-SYNC® compatible
    • Game Optimizer offers access to all your game settings in one place
    Connections:
    • 4 HDMI 2.1 inputs
      • all inputs are HDCP 2.2 compatible for connecting to copy-protected 4K video sources
      • to view 4K and HDR content from connected sources, use a high-bandwidth HDMI cable
      • HDMI 2 input supports eARC/ARC
    • RF input for antenna/cable signals
    • Toslink optical digital audio output
    • Ethernet port for the fastest, most secure internet connection
    • 3 USB 2.0 inputs for connecting a thumb drive or other device
    • RS-232C port
    Sound:
    • built-in front-firing 2.2-channel speaker system (40 watts total)
    • Bluetooth® wireless audio streaming to a compatible speaker or set of headphones
    • can send Dolby Atmos® audio to the TV's speakers, or to an A/V receiver via HDMI/eARC, when using the TV's HDMI inputs or built-in streaming apps
    • WiSA ready and compatible with WiSA-enabled USB transmitters and WiSA certified speakers for creating a wireless 5.1-channel audio system
    General features:
    • motion-sensing Magic Remote with built-in microphone for voice control
    • dimensions: 67-13/16"W x 40-5/16"H x 10-5/8"D with stand; 67-13/16"W x 39-1/8"H x 2-1/4"D without stand
    • weight: 79.1 lbs. with stand; 58.9 lbs. without stand
    • detachable pedestal stand ("footprint" is 47-1/4"W x 10-5/8"D)
    • wall-mountable (bracket sold separately)
      • VESA mounting hole pattern: 400mm x 200mm
    • warranty: 1 year parts & labor

    What's in the box:

    • Owner's Manual
    • 77" OLED TV
    • Pedestal base
    • Pedestal extrusion
    • Magic Remote (MR21GA)
    • 2 "AA" batteries
    • Seven M4x20mm machine screws (attached lock and flat washers)
    • Back cover
    • Cable-strap
    • Owner's Manual
    • Quick Setup Guide
    • Magic Remote User Information
    • Warranty Information
    • Product Registration Card

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